On January 24, 1923 P.J. Swanson and Chas. T. Lyons formed the Tire Mat and Bi-Products Company, Inc. to capitalize on the patent filed by P.J. Swanson for the invention of the tire-link mat. In July of 1924, Chas. T. Lyons, H.W. Bell and Howard R. Lyons formed a successor company called Durable Mat Company, Inc. and were shortly joined by C.L. Morris and Falcon Joslin, whom jointly comprised the management team that would established what is today Durable Corporation.