The Arctic Cool Instant Cooling Towel truly lives up to its name. Just soak the towel with water, and, instantly, the HydroFreeze Technology snaps into action. Immediately, you'll feel the invigorating cooling effect that will help you play harder, no matter where your lifestyle takes you. The uber-light, high-performance mesh absorbs moisture when dry and cools when wet. The unique construction naturally monitors the evaporation rate to ensure a long-lasting cooling result.