For 40 years now, John and the Northland Pro-Staff have been designing, testing and perfecting an exclusive line of products that catches fish like no other brand on the market today. Manufactured in the heart of Minnesota's finest fishing waters, Northland is one of the country's leading producers of premium quality jigs, live bait rigs, spinnerbaits and spoons for Pan fish, Perch, Walleye, Bass, Trout, Northern Pike and Muskie.