Say hello to naturally friendly activated charcoal fluoride free whitening toothpaste. This black paste is thoughtfully formulated with high quality ingredients like fresh mint, coconut oil, xylitol and activated charcoal (made from sustainable bamboo) that whitens teeth naturally and gently without peroxide. Here at hello, we believe in a brusher's right to choose, so this charcoal paste contains fluoride, which helps to prevent cavities and strengthen enamel. If fluoride isn't your thing, we have a fluoride free charcoal paste, too. And don't worry, our charcoal toothpastes have been specifically formulated to be gentle enough for daily use. But buckle-up, there's more goodness: hello activated charcoal epic whitening fluoride toothpaste contains no artificial sweeteners, no artificial flavors, no synthetic dyes, no microbeads, no parabens, no SLS sulfates and is gluten free. As if that weren't enough magic for one tube, hello is also vegan, never tested on animals (Leaping Bunny Certified and PETA recognized), and made in the USA. We're serious about being friendly, and about what goes into our paste.