Lion Brand is synonymous with yarn. Through this cross-branding, Lion Brand's goal is to bring non-crafters into the yarn category with non-needle projects. : a super-plush chenille that is spun with sturdy loops that resemble stitches. Simply pull one loop through another and you and your kids look like knitting gurus. One colorful ball makes a cowl, scarf, or hat. It's the perfect way to get your kids involved in knitting, and they can relax and have fun without technology. One mom called it "the fidget spinner of yarn"!