Martha Stewart has been a trusted source on all things lifestyle for over 30 years. The pet space is no exception. As an avid animal lover and pet parent to several dogs including champion Chow Chows, Martha Stewart has been fully engrained in the pet industry, serving as a resource on how to best care for, train and live with pets. Every product in the Martha Stewart Pets collection is hand selected by Martha as she takes a practical approach to pet care, ensuring quality, function and innovation. It's important to maintain a regular grooming routine to keep your pet's coat healthy and strong. All solutions are hypoallergenic, biodegradable, and made with natural botanicals. They are sulfate and paraben free, and are specially pH balanced for all dog breeds. These dog grooming supplies are also hypoallergenic and cruelty free. Since the formula is soap-free, it is safe to use with topical treatments. Martha Stewart Pets Natural All Purpose Dog Shampoo with Oatmeal and Aloe is suitable for all dogs and puppies. Natural oatmeal shampoo for your pet's dry, itchy skin cleanses and moisturizes your dog's coat while leaving behind a refreshing oatmeal and aloe scent. This formula promotes a healthy skin and coat. For best results, follow with Martha Stewart Oatmeal Conditioner. You can also try our All-Purpose Dog Wipes for quick and easy clean-up between baths. How to Bathe Your Dog: 1. Place towel or rubber mat at the bottom of tub to prevent slipping. 2. Brush out coat to remove knots and loosen dirt. 3. Wet coat with warm water. 4. Apply shampoo from the back of ears to tail and rinse, carefully avoiding eyes and ears. Use a washcloth to gently clean the face. 5. Towel dry thoroughly. Brush out coat when fully dry.