THE IDEA for the Denik brand came from a deep desire to show the world that artists can make an impact. As a group of college students at Utah State in 2011, we started designing notebooks and using the proceeds to build schools. We sold wherever we could set up a table: concerts, parties, campus events and farmers markets. Since then, we've blossomed from a grassroots street team of book-slingers to an artsy-eclectic bunch of business professionals.