It is truly a MAD story. The MADness began 30 years ago when Mad Style was founded to address the needs of woman looking for a brand to help them address their needs for style and fashion at an affordable price. The company was very successful in developing tens of thousands of products in the fast moving category of woman's apparel and accessories. As a leader in the world of woman's fashion and accessories it was natural to add a small men's collection. Nobody knew at the time that what started as a small offshoot of Mad Style would become the primary brand 10 years later. In 2015, the woman's market became oversaturated and there was a craving for a men's category. Nobody had ever figured out what men wanted…a tie? a belt? A wallet? Sure. Guys like all of those things and they want more. Tech, Toys, Accessories, Jewelry, outdoor gear and more! Guys want to be guys and Mad Man was developed to deliver on that need.