A daily dose of TLC. Your baby's skin is just too sensitive to face the world alone. But your love can help it get there. We're super careful about our “"no's”“ but it's the ”“yes's”“ we add that make all the difference — natural plant-based ingredients like Shea Butter, Aloe, Vitamin E, and Olive and Avocado Oil and our 100% natural NeoNourish Seed Oil Blend. It's do no harm plus do more good all in one bottle. Ain't that what love's all about?