When using Ikan's P2P System, the interviewer and the interviewee are able to look directly into the camera lens while still seeing and looking directly at an image of each other. This equates to a natural one-on-one interview style which is also, because of the direct eye contact, much more involving for the audience. When the interviewer asks a question, he or she is looking right into the eyes of the viewer. When the interviewee answers the question, he or she is also looking directly into the eyes of the audience and in essence giving his or her answers to them. No longer is the audience sitting off to the side and observing the interview; they become a part of the interview.