prevents cavities + strengthens enamel polishes + brightens teeth tastes awesome vegan, made in the usa, and never tested on animals ADA accepted purpose how to use ingredients say goodbye to brush time negotiations with a kids paste that tastes awesome and works brilliantly. hello kids juicy grape fluoride toothpaste is formulated to prevent cavities and strengthen enamel and contains high quality sweeteners like xylitol and organic stevia. hooray. #brushhappy active ingredient: sodium fluoride 0.24% (0.15% w/v fluoride ion) inactive ingredients: sorbitol, purified water, hydrated silica, glycerin, xylitol, xanthan gum, flavor, titanium dioxide, cocamidopropyl betaine, sodium cocoyl glutamate and stevia rebaudiana leaf extract*. *certified organic adults and children 2+: brush teeth thoroughly, preferably after each meal or at least 2x per day or as directed by dentist or physician children 2-6 years: use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing) children under 2 years: ask a dentist or physician