Colgate Optic White Toothpaste It helps clean surface stains safely and gently. You don't have to give up your daily pleasures to keep your teeth white. Provides tooth enamel protection. Suitable for daily use. It gives you the confidence of a fresh breath. *With regular use for 2 weeks, its effect against the penetration of coffee, tea and cigarette tannins into tooth enamel has been scientifically proven.