The Rite Aid Plantar Fasciitis Insoles for Women supports the critical arch and heel area to provide maximum comfort. The planter fascia, the tissue that connects the ball-of-foot to heal, can become inflamed due to repeated stress and improper gait, potentially causing heel spurs. The Rite Aid plantar fascia orthotic shoe inserts positions the foot correctly and promotes proper motion to increase comfort. The firm arch plate and deep heel cup support and stabilize your foot for all day comfort. Rite Aid offers a full-foot comfort solution and superior support for the plantar fasciitis. At Rite Aid, we have a personal interest in your health and wellness. That's why we deliver the products and services that you, our valued customer, need to lead a healthier, happier life. Everyone at Rite Aid, from our knowledgeable, caring associates and pharmacists to the members of our board of directors, works together to provide you with a superior pharmacy experience. Rite Aid is proud to be one of the nation's leading drugstore chains. We are caring neighbors, involved in community activities in meaningful ways, and committed to reflecting the diversity of each community we serve.