Unicornj is a high quality brand of jewelry made in Italy and designed exclusively for children. All jewelry comes in a beautifully designed & branded unicornj gift box. Having the privilege of being in the children's jewelry niche retail market for many years has helped us develop a clear understanding of what is important to parents and children when purchasing children's jewelry. We chose this name because the magical & colorful unicorn is most loved by children and we believe it represents a child's colorful fantasies & imagination, of course "J" is for jewelry. Our jewelry is created using only the finest alloys and considered child safe.