These sheer shades slay! When you want intense hydration and big lip maximization -- keep it full. Thanks to the lip maximizing applicator, this plumper applies smoothly, with a slight cooling sensation for maximum lip plumping effects. Our top-rated lip plumper gloss has a sheer, lightweight, non-sticky, creamy formula that hydrates and volumizes lips. Formulated with a blend of shiny polymers, lip-loving oils and Hyaluronic Acid, this ultra-nourishing formula delivers the perfect amount of color and shine while leaving lips looking and feeling naturally enhanced. No wonder it's America's #1 lip plumper!* Â*Milani calculation based on data reported by Nielsen US xAOC data for 52-week period ending 7/17/2021.