Direct Ion Technology Produces Negative Ions To Help Dry Hair Up To 50% Faster. This Helps Condition And Soften Hair While Reducing Frizz, Increasing Shine And Sets They Style. Pro-Moisture System With Tourmaline Ionic Technologies Does More Than Just Dry Your Hair It Transforms Airflow Into A Hydrating Spa Treatment! Lionized Airflow Boosts Shine Reduce Frizz. Gently Sets Your Style By Locking In Moisture For Smooth, Healthy, Shiny, Beautiful Hair.