New Ivory Moisturizing body wash gently protects delicate skin from dryness. Our new formula is designed for sensitive skin with the #1 Dermatologist recommended moisturizer and free of dyes, parabens and phthalates. At Ivory, we believe in using pure & purposeful ingredients to make products you will love and trust. Over 140 years ago, we created a soap that was 99.44% pure and we haven't lost touch with where we came from.