Today, we're one of the top fishing lure manufacturers in the world, producing products under the Worden's, Poe's, and Hildebrandt brand names. The same values that established Yakima Bait Company in its early years continue on today, with an unwavering commitment to producing the world's most effective fishing lures for the world's most discerning anglers.
This is not a quick copy.. it is the Charlie Helin original. For over 50 years the FlatFish has been around and catching fish with its one-of-a-kind swimming action. Available in 6 sizes and over 100 different colors, the FlatFish is more versatile than ever. No matter where you are fishing or what you are fishing for, there is a FlatFish just right for you.