To mark Armenia year in France, this booklet was given a complete makeover, with a new graphic design and a new fragrance. As the paper slowly burns, it releases fragrances of incense, myrrh and vanilla as well as certain woody scents, an aroma that was created by the famous perfurmer Francis Kurkdjian. His aim? To re-create Armenian scents by reworking the legendary fragrance, imbuing it with a mystical presence and a hint of the Orient.