ChumUP “Get Your Fish Feeding!” ChumUP is a premixed ready to use all-purpose chum. Frozen chum has a time limit. ChumUP does not spoil, does not thaw, contains no bones and is really easy to clean up. ChumUP carries small particles towards the bottom bringing fish closer to the surface. Billions of microscopic natural particles cloud the water making it harder for the fish to see the hook while disseminating a scent that is difficult for the fish to resist. ChumUP is based on time tested commercial formulas coupled with Menhaden/Pogey bits, Shrimp, Bait-Fish Oils & Rolled Oats. ChumUP lasts up to 90 minutes regardless of water temperature. A continuous stream of scent and bits draw fish away from structure and closer to your boat. Directions: Remove Chum from plastic, be sure to discard in a garbage container. Place ChumUP in a chum bag or a cage. Hang in current to attract fish closer to your boat. Use on surface or bottom. Drop a ball to the bottom to get fish feeding fast. Keep a couple ChumUp's on the boat. No refrigeration necessary. Great for long trips. Ingredients: Fish, Shrimp, Oats, Menhaden Oil, Crab and other good stuff. Great for: Grouper, Snapper, Kingfish, Porgy, Bluefish, Scup, Baitfish and Bass. Weight 4.4 lbs.