Perfect Coat White Pearl Shampoo is made with Awaupuhi and cleans and brightens white or light coats for dogs and cats with frequent use and when used as directed. Aloe vera and other conditioners help moisturize your pet's coat, leaving them soft and shiny! The easy rinse formula effortlessly washes away soap for no buildup or excess oils*. Plus, this formula is made without sulfates, parabens or dyes.