PetAg Fresh 'n Clean Moisturizing Shampoo gently washes dirt and grime away with plant-based cleansing agents and leaves a classic fresh fragrance. It has a long-lasting fresh scent that clings to hair and keeps your dog smelling fresh for up to 2 weeks. The moisturizing shampoo contains aloe vera leaf juice and vitamin E that act as soothing agents to gently clean the hair and lock in moisturizers. The hydrating power of aloe vera nourishes dog skin while the natural conditioner in the shampoo replenishes the coat. It gives your dog a shiny and manageable coat that is free of mats and tangles. The hydrolyzed wheat protein penetrates hair fiber and is readily absorbed by the coat and skin. It comes with a ready-to-use formula that keeps pets smelling fresh between baths or trips to the groomer. Dilution Directions: Pour 1 cup (8 fl. oz.) of product into a 1-gallon container and fill with water. Makes 16 gallons. Directions for Use: Wet coat with warm water. Pour diluted shampoo along the dog's back. Work shampoo into coat. Add more, if needed. Rinse thoroughly. Repeat if necessary. PetAg is dedicated to helping animals lead healthy, vital lives by providing the most effective products, formulated with the highest quality ingredients and supported by state-of-the-art quality control and research. Over the years they've grown by expanding their line of innovative products that increase and enrich the lives of every animal, every day. PetAg provides pet owners and animal professionals with the most effective pet products, including milk replacers, nutritional and health supplements, and grooming supplies.