Cool Pup towels boast innate cooling properties—simply wet in cold water and wring it out to keep pets cool for hours Individual towels are made of a fabric-like material that's soft and comfortable when wet When the towel begins to dry out, just re-soak to reactivate the cooling properties If towel dries out, simply rehydrate with water Material: 100% PVAS are: Machine wash in cold water on gentle cycle. Lay flat to dry. Size: Each towel measures 31”L x 12½”W; each display measures 31" x 12½".