Nintendo launched its first console, the Nintendo Entertainment System, in North America in 1985 and with it, introduced the popular Super Mario Bros. franchise. Mario has since gone on to star in many gaming adventures, becoming the pop-culture icon he is today. Along with his friends Luigi, Peach, Yoshi, and Toad, this classic video game hero has an enduring appeal for fans of all ages! Introducing the Super Mario Bros 20-inch Jumbo Plush! This iconic Jumbo Plush Luigi must have grabbed a super mushroom because he sure is BIG! The authentic 20 inch plush has embroidered detail and a super soft cuddly feel. The Luigi plush is sure to be a jumbo-sized hit with any Nintendo fan!