The YUM Pulse is a 4 1/2 inch soft plastic paddle tail swimbait with over-exaggerated ribs to give it a bulkier profile using less plastic. Overall, the Pulse is very similar to a Keitech Swing Impact or Strike King Rage Swimmer. Yet the ribs on this bait are angled downwards to push it down the water column and keep the bait in the strike zone. These angled ribs also give the bait a subtle roll in its action you just don't get with other soft plastic paddle tail baits. If a lot of guys on your lake or river are throwing Swing Impacts and Rage Swimmers, it might be worth trying the Pulse out to separate yourself from the competition.

These baits are extremely versatile too. You can use 'em on swimbait hooks, umbrella rigs, jigheads, belly weight hooks, Texas rig 'em or use them as a trailer for swimming jigs, bladed jigs, or even on a spinnerbait. The Pulse is available in 13 colors and comes in packs of 8.