Charmin Ultra Strong is woven like a washcloth and just cleans better than the leading bargain brand, so you can be Charmin Clean and proud of it. It's 4x stronger and you can use less versus the leading bargain brand. When you buy Charmin Ultra Strong Mega Roll toilet paper, you get a long-lasting roll because one Charmin Mega Roll equals 4 Regular Rolls. We all go to the bathroom, those who go with Charmin Ultra Strong Mega Roll toilet paper really Enjoy the Go! (When wet vs. The leading bargain brand; based on number of sheets in Charmin Regular Roll bath tissue)