Say hello to super fresh plus whitening fluoride free hemp seed oil and coconut oil toothpaste flavored with super fresh spearmint. This is one yummy toothpaste that moisturizes magnificently, whitens naturally by removing surface stains, and helps brush away plaque for a brighter smile and tantalized taste buds. This fluoride free toothpaste is vegan and cruelty-free with no peroxide, no artificial dyes, colors, flavors, or sweeteners, no SLS sulfates, no parabens, no microbeads, no triclosan, and no gluten. Friendly is our philosophy. It's just how we do things.