Schmidt's Fluoride Free Tooth + Mouth Paste helps encourage overall mouth health, helping to freshen breath, whiten teeth, and combat plaque and tartar with regular brushing. With vitamins, superfoods, and plant extracts like CoQ10, goji and pomegranate extracts, organic aloe leaf juice, magnolia bark extract, and vitamin E, Schmidt's oral care formulas use innovative ingredients derived from plants and minerals that will help you feel good, your mouth feel clean, and your breath smell great. Schmidt's fluoride free tooth and mouth paste is formulated without SLS, SCS, PEG, triclosan, and artificial sweeteners, flavors, and dyes. Plus, Schmidt's oral care is always certified vegan and cruelty free. Schmidt's Coconut + Lime toothpaste is a mild tropical coconut flavor balanced with citrusy lime notes, and an undertone of cool mint—no artificial flavoring here! The fresh and vibrant flavor helps complete this extraordinary new oral care formula powered by special ingredients and unique flavors you just don't see in everyday pastes. To use, wet toothbrush and apply product. Brush teeth thoroughly, at least twice a day, or as directed by a dentist. Gently brush the tongue from front to back for a more complete clean and to help freshen breath. For children, use a pea-sized amount and supervise as necessary. For children under the age of 2 years old please consult a dentist or physician