Shakespeare Contender reels with an exciting new look and feel Featuring a new reel design and eye-catching cosmetics, this series is sure to get anglers excited to hit the water. There's no fish like your first fish. And nobody knows that better than Shakespeare. We've helped set the hook on countless first fish, and been there as those memories are shared across generations. As more and more newcomers discover the joy of fishing, Shakespeare will continue to be there, providing the gear and inspiration to the next generation of anglers. From the dock to the pontoon boat, from the river bank to the bow, Shakespeare will make sure that the next bite will never be the last.