RE-MENT Co., Ltd. (株式会社リーメント, Kabushikigaisha-Riimento), located in Chiyoda Tokyo, is a Japanese manufacturer of collectible plastic toys. The company's name is derived from a combination of the phrase "reform the entertainment", alluding to their desire for innovation in the toy market. Established in 1998, Re-Ment currently sells a line of highly detailed miniature food, furniture and animal figures as well as mobile phone charms, doll fashions and magnets. Re-Ment miniatures have been featured in two television advertisements by the Kellogg Company for their Pop-Tarts pastry product.