Magnetize-it! is an ultra-premium magnetic paint powered by nanotechnology that attracts magnets. Use Magnetize-It! Magnetic Paint & Primer to create a magnetic wall. Add a top coat of any color or chalkboard paint. (optional) Attach picture frames, artwork, and decorations to your magnetic wall with magnets! No longer use tape, thumb tacks, or nails that cause damage to your walls and paint job. Rearrange and redecorate with ease!